Putting trust in a family business
According to a recent study*, trust is in decline, but what are the implications? In this growing climate of distrust of the media, government, NGOs and corporate giants, family businesses continue to embody the most trusted enterprises across the globe.
Indeed, 73% of those surveyed worldwide stated that knowing a company’s history and founding story would build their trust in what it stands for; therefore, who better placed than a family business to guide you through your romantic adventure?
Gray & Farrar was established by Virginia Sweetingham in 2005 as an independent family business. A pioneer within the matchmaking industry, the family remain at the helm of the company. Collectively, the Sweetinghams share over 40 years of expertise within the matchmaking sphere, which underpins the business, its strategy, and the day to day approach to operations.
‘73% of those surveyed worldwide stated that knowing a company’s history and founding story would build their trust in what it stands for.’
A global company with local insight, Gray & Farrar has a presence in 23 countries around the world and is growing fast in Asia, with both China and India accelerating in response to their unique understanding of family dynasty, as well as religious and cultural nuance.
The report also indicates that two thirds of those surveyed believe that employees within a family business are committed to doing the best possible job for their clients, compared to just over half of employees working in a non-family business.
Trust underpins the core tenets of Gray & Farrar’s business. Defined by its family-owned mentality, a clutch of highly specialised interviewers establish what each client is looking for in a partner, assessing potential compatibility from an exclusive network of members before making selective introductions.
With family businesses playing such a primary role in the economies of most global markets, there is an immense opportunity and business imperative for those spearheading the family business movement to eschew their traditional silence and take a greater stance.
When the romantic journey can open us up to as many opportunities as vulnerabilities, there are no better hands in which to put your trust than those of the family-owned figureheads of the matchmaking industry.